💡 This is an advanced feature of the registration form
Why should I use UTMs?
You can use UTMs to track how patients are finding your registration form 📊. You can use the data to optimise how you promote your practice to new patients.
For example, your practice may advertise new patient registrations on both Instagram and on Facebook - you can compare which platform brings in more patients!
What is a UTM Link?
A UTM link is a link that has UTM parameter(s) added to the end. The parameters tell you where the link has come from 📍
Here's an example of a standard registration form:
Here's an example of a registration form with UTMs attached:
You can see that the link starts with the original link and then the UTM parameters are added on later with a '&' followed by the parameters. In this example the UTM codes are tracking the link from a QR code, that was at the practice, for a summer party 🎈
How can I use them on my HT1 registration form?
Add the UTM parameters to the end of your registration link. You can include as many parameters as you like. Put the link up on the relevant platform. That's it!
Which parameters can I use?
We support the following 5 UTM parameters 👇
&utm_source=
&utm_medium=
&utm_campaign=
&utm_term=
&utm_content=
How can I get my UTM data?
Get in touch with our support team (email: [email protected]), and we can pass this data onto you 😊